Re: Jackass of the Week: NBC Universal’s Jeff Zucker

John Gruber named Jeff Zucker Jack­ass of the Week for saying:

Apple “destroyed the music busi­ness in terms of pricing” and will invari­ably do the same to the online video business.

John points out that before iTunes, people were used to down­load­ing music for free. And now that NBC has pulled their shows from iTunes, that’s what people will be doing with TV shows.

It’s impor­tant to note that because of their cur­rent strat­egy of releas­ing shows for free on their web­sites (and on Hulu in the future), the net­works are rein­forc­ing the idea that their shows should be free. If anyone is devalu­ing their prod­uct, it’s the networks.

I mean, hard­core web nerds were already aware of tor­rent sites, etc., but NBC is adver­tis­ing the fact that you shouldn’t pay for TV shows. They’re paying to encour­age users to devalue their product.

How strange is that?

The only upside is that their behav­ior will inevitably hasten their demise - some­thing we can all be happy about.

October 30th, 2007 · Category: TV, Technology · Tags: , , , , , , , , , · Comments Off